County leaders are again invited to gather at the Grand Traverse Resort in Grand Traverse County for the 2025 Michigan Counties Annual Conference.
This three-day, two-night event will feature:
- Plenary Session keynotes from James Olson, former CIA Chief of Counterintelligence, and Paul Mellor, author of Finding the Keys and an expert on memory enhancement.
- The 2025 President’s Banquet, featuring the installation of Macomb County’s Antoinette Wallace as MAC’s 117th president.
- A Welcome Reception and strolling dinner in the Exhibitor Hall with more than 30 firms providing goods and services of importance to county government.
- MAC’s Annual Business Meeting, which will review and approve MAC’s policy platforms for the coming year.
- Membership elections will be held for seven seats on the MAC Board of Directors.
- Ten policy workshops ranging from the use of AI to build local economies to challenges to mental health services.
The conference also will include plenty of time for members to network and enjoy the facilities of the resort and the surrounding Grand Traverse community.
OPPORTUNITIES TO
SPONSOR | EXHIBIT | ADVERTISE
SPONSORSHIP LEVELS
The Michigan Association of Counties values and appreciates the participation of our sponsors at our annual conference each year. To better assist these sponsors with determining what level of participation is best, the following opportunities are offered:
You pick one of the following exclusive opportunities: Additional benefits include: Complimentary booth that includes four complimentary registrations, ensuring direct engagement with key attendees and prime networking opportunities Feature spot on social media Full-page ad in the program booklet (8.5″ x 11″ with .125″ bleed, 300 DPI or higher in a PDF format) Mailing list of attendees – connect with attendees before they arrive to maximize engagement, schedule one-on-one meetings during the conference, or take advantage of post-event outreach Opportunity to add a gift/announcement/flier to registration bags Logo with link on the MAC conference website Logo in program Conference Sponsor signage Special Benefit: Plan ahead to join us at the 2026 Annual Conference at the Grand Traverse Resort (Sept. 9-Sept. 11) and receive a 50% Discount on booth rental or 10% discount on the Superior Sponsor opportunity! Complimentary booth that includes three complimentary registrations, ensuring direct engagement with key attendees and prime networking opportunities Recognized as Co-Sponsor of opening Wednesday Breakfast Feature spot on social media Full-page ad in the program booklet (8.5″ x 11″ with .125″ bleed, 300 DPI or higher in a PDF format) Mailing list of attendees – connect with attendees before they arrive to maximize engagement, schedule one-on-one meetings during the conference, or take advantage of post-event outreach Logo with link on the MAC conference website Logo in program booklet Conference Sponsor signage SPECIAL BENEFIT: Plan ahead to join us at the 2026 Annual Conference at the Grand Traverse Resort (Sept. 9-Sept. 11) and receive a 25% discount on booth rental or 10% discount on the Michigan Sponsor opportunity! Complimentary booth that includes two complimentary registrations, ensuring direct engagement with key attendees and prime networking opportunities Recognized as Co-Sponsor of Wednesday Lunch Feature spot on social media Half-page ad in the program booklet (8.5″ x 5.5″ with .125″ bleed, 300 DPI or higher in a PDF format) Logo with link on the MAC conference website Logo in program booklet Conference Sponsor signage SPECIAL BENEFIT: Plan ahead to join us at the 2026 Annual Conference at the Grand Traverse Resort (Sept. 9-Sept. 11) and receive a 20% discount on booth rental or 10% discount on the Huron Sponsor opportunity! Complimentary booth that includes two complimentary registrations, ensuring direct engagement with key attendees and prime networking opportunities Recognized as Co-Sponsor of the Thursday morning refreshment break Half-page ad in the program booklet (8.5″ x 5.5″ with .125″ bleed, 300 DPI or higher in a PDF format) Social media promotion on MAC channels Logo with link on the MAC conference website Logo in program booklet Conference Sponsor signage Quarter-page ad in the program booklet (8.5″ x 5.5″ with .125″ bleed, 300 DPI or higher in a PDF format) Social media promotion on MAC channels Logo with link on the MAC conference website Logo in program booklet Conference Sponsor signageSUPERIOR | $4,800
MICHIGAN | $3,800
HURON | $2,800
ONTARIO | $1,800
ERIE | $950
EXHIBITOR BOOTH OPPORTUNITY
EXHIBITOR SCHEDULE:
- Exhibitors now have 1.5 hours on Tuesday, Sept. 30 and another 1.5 hours of non-conflict time on Wednesday, Oct. 1
- The Annual Conference will feature a Welcome Reception inside the Exhibit Hall on Tuesday, Sept. 30 from 5 p.m. to 6:30 p.m., offering complimentary beverages and a strolling dinner for attendees, sponsors and exhibitors.
The cost to exhibit your products and/or services at the 2025 Michigan Counties Annual Conference is: $900
Deadline to register a space is Friday, Sept. 5
Each exhibit registration is allowed two people. Each individual starting with the third person requires a fee of $175 per person
Exhibit space is approximately 8’ x 10’ and includes one skirted 6’ table and two chairs – no pipe & drape provided
We have a limited amount of space for exhibitor booths — register early! Space is available on a first come, first served basis.
Setup & Teardown Times
Exhibitor Set-up – Tuesday, Sept. 30 from 12 p.m. to 5 p.m.
Exhibit Hall Teardown – Wednesday, Oct. 1 from 2 p.m. to 3:30 p.m.
Exhibit Hall Hours
Tuesday, Sept. 30 – 5 p.m. to 6:30 p.m.
Wednesday, Oct. 1 – 10 a.m. to 2 p.m.
AM Break – 10 a.m. to 10:45 a.m.
PM Break – 1:15 p.m. to 2 p.m.
ADVERTISING OPPORTUNITIES
FULL PAGE | $525
HALF PAGE | $275
Send ads to Amanda Despins at despins@micounties.org
CANCELLATION POLICY
All cancellations must be submitted to MAC in writing on or before Sept. 12, 2025. Registrant will receive refund minus 25% administrative fee. No refunds will be issued if canceled after Sept. 12, 2025.
HOTEL INFORMATION
Grand Traverse Resort & Spa | 100 Grand Traverse Village Blvd. | Acme, MI
Call 800.968.7352 or click HERE to make your reservation.
The cutoff date to reserve your room is August 29, 2025. There is no guarantee that rooms will be available until August 29, so you are encouraged to reserve early.
Room rates*: $225.00 (Hotel Guestroom) | $275.00 (Tower Guestroom)
*Rates do not include Resort Fee ($20.95 per room/per night) or applicable taxes
Check-in: 4 P.M. | Check-out: 11 A.M.
Hotel Cancellation Policy: When reservations are made, a credit card or cash deposit equal to the room rate and tax for the first night for each reservation is required. An individual’s deposit is refundable to that individual minus a $25.00 cancellation fee if the Resort receives notice of an individual’s cancellation at least 72 hours prior to scheduled arrival.
QUESTIONS
Amanda Despins, Events Coordinator
despins@micounties.org